Franchise FAQ: How much is brand recognition worth?

There’s a downside you’re probably underestimating.

How to fund a franchise (and not go broke)

Here's how most buyers actually pay for it.

Franchising FAQ: Should I buy one unit or multiple?

Even for first-timers, multiple units has a ton of advantages.

What if I can't find a franchise I love?

My counterintuitive advice for anyone getting into franchising.

How much does a good franchise actually cost?

How to look deeper than the sticker price.

Can I buy a franchise as a side hustle?

Good and bad ways to de-risk your investment.

What’s the point of a franchise consultant?

In which I justify my existence.

Are franchises worth the fees you pay?

My answer might surprise you.

How to read an FDD

The 10 most important things to look at.

5 franchises to avoid like the plague

Don't be a sucker.